The Everything Guide to Millennials
The Everything Guide to Millennials is an authoritative assessment of a generation that’s changing the world. Known as Generation Y, the Net Generation and the Me Generation, Millennials have been the subject of intense scrutiny from the moment they arrived on the scene. The increasingly influential offspring of the Baby Boomers were born between the years 1980 to 1995, which means that, today, they fit near-perfectly into the demographic most coveted by marketers: 18 to 35 years old.
They number roughly 80 million in the United States. They outnumber Generation X and they outnumber their Boomer parents as well. Both in raw numbers and in the workforce, Millennials top the demographic ladder. They currently control more than $600 billion in annual customer spending, and they have already used it to transform entire economic sectors and even hobble the balance sheets of industry behemoths. For instance, dominant beer brands such as Budweiser and Coors Light have been suffering declining sales since the first Millennials were old enough to drink, while the rise of craft breweries has occurred in lockstep with their passing into the age of majority.
The growing impact of Millennials on society and every industry is why Vision Critical, in partnership with the insights consultancy Maru/VCR&C, conducted a study of this generation. The resulting report is a comprehensive portrait, complete with useful, strategic information to help firms engage Millennials now and in the future. The findings impact a range of industries: energy, mining, finance, health care, retail, food and hospitality, consumer packaged goods, technology, travel, media, entertainment and government. Their data has implications for marketers, product innovators, customer experience, human resources and market research. Read more…