The Everything Guide to Millennials
The Everything Guide to Millennials is an authoritative assessment of a generation that’s changing the world. Known as Generation Y, the Net Generation and the Me Generation, Millennials have been the subject of intense scrutiny from the moment they arrived on the scene. The increasingly influential offspring of the Baby Boomers were born between the years 1980 to 1995, which means that, today, they fit near-perfectly into the demographic most coveted by marketers: 18 to 35 years old. They number roughly 80 million in the United States. They outnumber Generation X and they outnumber their Boomer parents as well. Both in [...]